Free Case Study Analysis Example on Mary Kay Cosmetics Inc.

Mary Kay Cosmetics Inc. Analysis Example Introduction Mary Kay Cosmetics Inc. (MKC) is a renowned cosmetics company that was created, developed and finally brought to success as a direct selling enterprise. The company was established in 1963. The founder as well as the symbol and iconic person of MKC was an outstanding person, Mary Kay Ash. Actually, she fostered and molded the sophisticated image of the currently discussed company. Since MKC is a global enterprise, it has a significant record of expansion worldwide. The following analysis aims to evaluate the expansion of the company on the territory of Asia, the relevance and constructiveness of the decisions made by the corporate authorities, and overall efficiency of the given expansion course.